Lindsay Kneteman

Looking for an experienced and reliable online manager who can grow your community, your revenue and your key metrics? Then look no further because you’ve found her.

In addition to running the e-commerce websites and social media accounts for some of the biggest names in music including EltonJohn.com, JamesTaylor.com and BlueRodeo.com, I have also managed the online presence of Ontario’s Anesthesiologists and was the volunteer “Twitter-er” for the Little Portugal BIA.

I am available to work on website and social media projects and accounts in almost any shape or form. Maybe you’re a clothing shop owner that needs someone to look after your store’s mailing list or you’re a music promoter who needs someone to tweet on your behalf; whatever your situation, I can help. Please check out some of my work highlights and then get in touch.

Highlights

Ontario’s Anesthesiologists:
            (please note this position was a one-year maternity coverage contract)

• In under a year, researched, designed and launched a members’ engagement app that aims to be a “one-stop shop” for all things related to anesthesia in Ontario. It had over 200 hundred downloads within the first two weeks of its formal launch.
• Played a key role in collecting and organizing information, researching and reaching out to suitable partners and flagging potential issues for a physician-centric pain management app.
• Assisted in creating and implementing an online outreach/marketing campaign for the annual residents’ event that saw RSVP jump by nearly 100%.

  officialCOMMUNITY:

• Helped to successfully increase key metrics including growing the BillyTalent.com Twitter account from 19,450 in March 2011 to 114,000 in September 2013; the George Michael Facebook page from 736,697 in March 2011 to 1,404,448 in September 2013 and averaging a mailing list open rate of around 25% across our sites.
• Created monitoring and engagement campaigns, budgets, site audits, report cards and other tools to ensure that Clients’ websites and social media accounts were healthy, accurate and making money.
• Revamped and relaunched various websites, most notably EltonJohn.com. In addition to assisting with writing and editing copy, I helped with thoroughly testing the site and creating a new, three-tier subscription model that played a key role in growing revenue by a third in under a year.
• Assisted in the development of a proprietary ticket selling system that allows users to complete a ticket purchase in under a minute while reducing backend dependencies. Once it was launched, I oversaw the rollout of this product to several OC websites.
• Documented my department’s processes and procedures, as well as created guidelines and checklists, in order to increase the department’s efficiency.